The ReWAILUKU workshop was just the beginning. As the Mayor’s Office, County Staff and Maui Redevelopment Agency work to coordinate infrastructure improvements, bring us bike racks and assist with the parking shortage (just to name a few), Sae Design, a local graphic-design company in Wailuku, has also begun working on defining the town’s brand. With over 15 years of experience, the design team really understands branding and its importance in creating a unified look for a town. Through listening to the community, Sae Design will grasp even a better feel for the town they are already so accustomed with. The branding process will proceed in phases – Phase 1 is currently underway and will amount to 16 weeks of research, community participation and brand development.
The launching phase begins with Organization, Research and Assessment. One week of Branding Exercises, starting on September 18 and ending on September 21, will be held on the corner of Main St. and Market St. at 1980 Main St (see attached flyer for exact times). These workshops will provide us with the ideas and vision to steer the branding process. These workshops will be open to invited target markets as well as the general public. To distill this information, we will form an Advisory Committee with the guidance of the Wailuku Community Association. This committee will work as a team to develop Wailuku’s core values, beliefs, visuals and brand goals based on workshop findings.
Once this process is completed, we will present the completed brand book to the MRA for approval in late October. This book will include all research and a defined brand for Wailuku. Please feel free to join us during this creative process! To keep updated with progress and to get involved, send your name and email to firstname.lastname@example.org or check out http://www.rewailuku.com.